Master the Art of Case Studies

What is a Business Case Study?

A business case study is a structured problem-solving scenario that reflects real-world business challenges. It presents a situation faced by a company and asks you to analyse key data, identify problems, and recommend actionable solutions. These cases develop strategic thinking, data interpretation, and decision-making skills — essential for careers in consulting, management, and finance.

Why Case Studies Matter?

Case studies bridge the gap between theory and practice. They help you apply academic concepts in real-world situations, build confidence in problem-solving, and sharpen communication under time pressure. Whether you’re aiming for consulting, banking, or entrepreneurship, mastering case studies shows employers that you can think critically, work collaboratively, and deliver results.

Types of Case Studies?

There are various formats used across industries and competitions:

• Strategy Cases – Focus on growth, market entry, or competitive positioning.
• Operations Cases – Deal with cost reduction, supply chains, or process optimisation.
• Financial Cases – Involve valuation, budgeting, or investment decisions.
• Public Sector/Social Impact Cases – Explore ethical and policy-based dilemmas.

Each type builds a different skillset and reflects unique business priorities.